Lens On The Scientific Market
Key findings from our industry experts.
Key findings from our industry experts.
3 Key Takeaways: Digital Marketing and Advertising Strategies for Life Science Suppliers
April 9, 2024 11:16 am
8 Key Highlights: Conferences and Exhibit Strategies in the Life Sciences
March 12, 2024 12:08 pm
Choose Wisely: Should I Use Quantitative or Qualitative Market Research?
February 13, 2024 10:49 am
BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.
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Complaining to Life Science Companies
Go figure. Get screamed at, blamed, cursed out and hung up on, and you may just be one of the lucky people whose job has been dubbed the “2nd happiest profession in America.”
A Round of Applause for Your Customers on The Science Advisory Board
Besides spending a lifetime of collaborating on research
Marketing to Scientists Online
Don’t use Flash! Add more photos! Better searches! Scientists aren’t shy about telling us what they like—and don’t like—
Genomics Technologies—What Every Supplier Needs to Know
Two scientists walk into a bar and announce: “We have found the secret of life.” Arrogant? Maybe. But in 1953 when
Pharma/Biotech Researchers Predict 2011 Growth in Structural Biology
The key roles that membrane proteins play in cell signaling, cell permeability, and motility make them prime targets for drug developers and biologists studying the
Branding Wizardry
Planning to take in the new Harry Potter movie over the holidays? The series is such a phenom that some universities are instituting Harry Potter themed classes as part of their curricula
New Report on the RNAi Market
As scientists gain a greater understanding of RNAi capabilities and limitations, and as the RNAi market continues to grow rapidly, more varied RNAi products and selections are becoming commercially available.
Look Who’s Talking
Control freaks need not read on. (You might not like this.) But it’s time to let go of the core belief that companies know what will make their customers happy.
On the Search Habits of Life Scientists
How do YOU search using Google™? Do you usually skip the sponsored links at the top? I do. I guess it’s the tire-kicker in me that starts at the 3rd or 4th link down (collecting ideas for a good dinner recipe, for example), but if I really want to buy something, I’m more likely to […]
Getting Personal with Medicine
As direct to consumer genetic testing dips below the thousand-dollar mark—and in some cases, way below—a lot of people have mixed reactions to the notion of using this technology to create designer babies. (Or, they can’t wait to seek guidance on how to give birth to one that looks like the guy in People magazine […]