Lens On The Scientific Market
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Latest Blogs
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The Strategic Edge: How Custom Competitive Intelligence (CI) Research Fuels Growth in Life Sciences
February 13, 2025 1:33 pm
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Assessing the Value of Product Attributes: Deciphering Consumer Preferences
April 25, 2024 10:28 am
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BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.
Life Scientists’ Perspectives: Beyond Basic Sales Support
“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” ~ Zig Ziglar With the upsurge in fact-finding and purchasing options on the Internet, are life science sales reps at risk of turning into the Maytag Repair Man? (You remember him, right? The loneliest guy in town?) While the Death […]
Join the Herd, Embrace the Bird
OK, so they weren’t the first to jump on the social media bandwagon, but life science suppliers are starting to take a more methodical approach to using Web 2.0 social networking tools. Why not? Many of these tools are free, they cast a wide net, and scientists love them. Plus, unlike print ads—or even email […]
Taking the Guesswork out of Pricing
What scientists want and what they are willing to pay for are often two different things. Scientists make feature/price trade-offs to determine which product configuration will meet their needs. If a product—even one of superior quality—fails to meet a customer’s value requirement, it will likely not be selected among other products. Your product—regardless of quality—will […]
Hindsight is always 20/20
But what about foresight? The art of forecasting into the distant future is only for a select, brave few. And it’s definitely not for the guy who always has to be right. That said, forecasters have predicted with remarkable accuracy one—and even two—decades into the future with enough confidence to inform a company’s innovation strategy, […]
How Scientists Search
I came across an interesting metaphor for Search Engine Optimization the other day in Marios Alexandrou’s blog. Marios provides SEO services to companies, and—for kicks, I suppose—he was trying to come up with a “sports” analogy for SEO. And since SEO requires a creative flair, is HIGHLY competitive and doesn’t involve direct combat between opponents, […]
That Caveman is Famous for a Reason
I can’t believe I ate the whole thing. Can you hear me now? Don’t leave home without it. (Alka Seltzer, Verizon and American Express respectively.) Good ads are memorable, often entertain, and are always associated with a brand. So how does a supplier make an ad “good”? Strokes of genius (and some luck) are helpful, […]
What does an epigenetic researcher want? I thought you’d never ask.
Do people always know what they want? Not necessarily. For example, think for a moment about how you might be inclined to answer the following question: Would you be willing to let a stranger read your emails and market products and services to you based on what you are writing about? Off the cuff, you’d […]
No pressure here, but is your video online yet?
So you’ve been backed into a corner once again by social media—whether you like it or not, (or even know how), you gotta do it. Scientists are using online videos to research products. OK, so maybe this is a good thing for you. You’ve got a six-figure online marketing video budget, and you’ve signed a […]
Is Outsourcing the Wave of Pharma’s Future?
In a worldwide marketplace, CRO’s are able to establish clinical trials in areas of the world that are most conducive to cost efficiencies, high patient availability and speedy enrollment. This Pharmatech article discusses the benefits—and drawbacks—of expanding farther into Eastern Europe. Contract Research Organizations (CRO’s) have gained increasing viability as pharmaceutical and biotech companies cut […]
How Pageviews Become Sales, or, “How funny is your online video?”
Did you know that 20 hours of video are uploaded to YouTube every minute?* Scientists now expect you to entertain them with catchy, high-quality videos. Life science suppliers have no option but to deploy this new media marketing channel to reach the scientific consumer. But given the high cost of video production—and risks involved in […]