Lens On The Scientific Market
Key findings from our industry experts.
Key findings from our industry experts.
Assessing the Value of Product Attributes: Deciphering Consumer Preferences
April 25, 2024 10:28 am
How Market Research Supercharges Life Sciences Go-To-Market Strategies
April 24, 2024 12:34 pm
4 Key Components to a Winning Go-To-Market Strategy
April 24, 2024 12:28 pm
BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.
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Digital Marketing: Life Science Influencers, Experiential Marketing, and Smart Instrumentation
Digital marketing is the art and science of promoting products and services using a variety of digital channels to target prospects at the right time through their preferred channel. Scientists access these different channels via desktops, tablets, and smartphones. When executed properly, a digital marketing program will deliver highly personalized content and promotions rendered appropriately […]
Pittcon 2019 Preview – Philadelphia: Cheesesteaks and Chinatown
Next week, Philadelphia will host Pittcon 2019 – now in its 70th year! – a show that has always been a major spot on the calendar for the SDi team. The companies and products exhibited at the show has about an 80% overlap with the technologies covered in our flagship Global Assessment Report, encapsulating our analysis of market […]
Pharma & Biotech, Chemicals and Energy Drive Growth
Strategic Directions International (SDi), just released the 2019 Global Assessment Report: The Analytical and Life Science Instrumentation Industry. In this article we discuss some key trends our analysts observed in 2018 and where we believe the industry will find opportunities for growth in 2019 and the upcoming years. The 1000+ page report details updated size, growth and […]
2019 ASM Biothreats Conference Highlights Biosecurity and Epidemics Research
“What’s the first thing you think of when you hear Ebola?” asked speaker John Dye, PhD, of the U.S. Army Medical Research Institute of Infectious Diseases at the American Society for Microbiology’s (ASM) Biothreats conference, held last week in Arlington, Virginia. Ebola was one of the most talked about high-consequence pathogens at the event. However, the […]
Process Instrumentation — Overview and SWOT Analysis of a $5.4 Billion market
Process analytical instruments (PAI) are used for monitoring, modeling, analyzing, and controlling manufacturing processes through timely measurements of critical process parameters with the goal of controlling process safety and optimization while maintaining product quality. These instruments have been used for some time in various manufacturing industries. Significant research and development has been done in past […]
DTC Laboratory Testing Market Totaled $208 Million in 2018
Consumers are directing healthcare in many ways, but ordering clinical testing was, until recently, the exclusive purview of physicians. That’s changing as many services now exist for patients to order tests without a physician’s okay. The global direct to consumer (DTC) laboratory testing market totaled $208 million in 2018, according to our colleagues at Kalorama […]
Trends in Life Science Marketing: Generation, Geography, & Personalization Matter
Age may be “just a number” but it’s an important one when you’re trying to connect with a group of scientists from varying generations. Whether you’re distributing product information through advertisements or at conferences or empowering your salesforce, the key to grabbing a target audience’s attention is to provide them with a personalized journey based […]
12 Predictions for 2019 in the Life Science Industry and In Vitro Diagnostics Market
BioInformatics Inc., along with our colleagues at Strategic Directions International (SDi), Kalorama Information, and IMV Research have made several predictions for 2019 in a variety of scientific and healthcare areas. According to our market analysts, watch for these 12 trends to unfold in 2019.
Cannabis: Weed through the opportunities of this high growth market
Cannabis has experienced a global wave of decriminalization and outright legalization for both medicinal and recreational purposes over the past few years. The situation in the United States has been particularly complex, as individual states have taken different approaches, while the federal government continues to enforce drug laws everywhere. Regulations and protocols for growth, distribution, […]
The Continuously Evolving Life Science Sales Rep
Recently we released our report, Maximizing Sales Rep Effectiveness for the Life Sciences. The report was based on a survey of almost 1,000 life scientists from around the world at both academic and pharma/biotech accounts. Our clients use this report in a variety of ways – from sales training to benchmarking the performance of their […]