Lens On The Scientific Market
Key findings from our industry experts.
Key findings from our industry experts.
Assessing the Value of Product Attributes: Deciphering Consumer Preferences
April 25, 2024 10:28 am
How Market Research Supercharges Life Sciences Go-To-Market Strategies
April 24, 2024 12:34 pm
4 Key Components to a Winning Go-To-Market Strategy
April 24, 2024 12:28 pm
BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.
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New Products Kept Coming in 2018
In this article, we take a look back at the second half of a busy 2018. BioInformatics Inc. is know by many for our report catalog, but we’re also very proud of our ability to deliver Voice of Customer research to our clients’ New Product Development (NPD) initiatives. To stay on top of market developments […]
The Nuances of Life Scientists – Sales Success Through Knowing Your Customer
In our first article about this new report, we examined the multi-functional role life science sales representatives play in 2018. However, companies looking to fine-tune their sales teams to see the best results must keep in mind that not every customer is the same, and not every approach will be equally successful. You must develop […]
Celebrating the Rock Stars of Life Science
For the tenth time since 2002, we here at BioInformatics Inc. were honored to once again host the 2018 Life Science Industry Awards – the only awards in our industry that are based on the opinions of thousands of scientists who rely on our clients’ products every day. This is an extremely important point – […]
BioInformatics Inc. Honors The “Rock Stars” of Life Science
On Tuesday, November 6, winners of the 2018 Life Science Industry Awards were formally announced at the Hard Rock Hotel in San Diego. The Life Science Industry Awards recognize the life science suppliers that scientists consider best-in-class in 10 customer service, support and communications categories. The awards were presented by BioInformatics Inc., the premier market […]
BioInformatics Inc. Acquires Kalorama Information
BioInformatics Inc., the premier research and advisory company serving the life science industry, today announced the acquisition of Kalorama Information from MarketResearch.com. For more than 20 years, Kalorama Information, a division of MarketResearch.com, has been a leading publisher of market research in healthcare areas, including in vitro diagnostics (IVD), biotechnology, healthcare, medical devices, and pharmaceuticals. […]
The Analytical Instrument Supplier’s Guide to Japan
In modern times, Japan has been a haven for high technology, with its companies often paving the way for new technological advancements that help shape industries – such as innovations in robotics, semiconductors, and electronics. Although Japan remains a country of technological innovation and scientific research, current scientists in the country face hurdles in the […]
The Role of the Life Science Sale Rep in 2018
In an online, interconnected world, where product info, reviews, and recommendations are available anytime, anywhere with a few keystrokes or a swipe on phone screen…what’s the role of a sales representative? In many aspects, online ordering and product information gathering are preferred, and (in some cases) are even the optimal path for consumers wanting to […]
Food Testing Compliance – Small Labs Battle With Changing Times
In our previous article, we reviewed some of the most prominent trends within the food applications industry. Our recent report, Testing Before Tasting: Analytical Instrumentation in Food Applications, delves into the market size and growth drivers as well as end-user perspectives of 135 scientists around the world that currently use analytical tools in food safety […]
Is Your Food Fit to Feast
Almost everything you eat or drink exists within the confines of modern-day food safety guidelines, standards, and laws. Before it enters the grocery store or restaurant kitchen (and later, your stomach), the raw materials and final product have most likely been tested, processed, manufactured, monitored, validated, quality-checked, characterized, and certified – all before being shipped […]
Bioprocessing Trends: Regional and Market Segment Insights
Our first two articles reviewed the current state of the Bioprocessing Industry by observing the advancements and trends from a technology and end-market perspective. Here we will take a look at the industry from a regional, sector, and end-user perspective. As North America and Europe are the most established regional markets for bioprocessing, combined they […]