We found that instrument performance seems to be the number one way to please both an academic and industrial scientist. That said,
As life science companies continue to develop their mobile platforms, they should keep in mind that any technology they design should be part of a broader marketing strategy.
Scientists, like other consumers, are increasingly deciding what products to purchase via computer and mobile platforms. Consequently, sales reps will now close many sales by informing scientists about products that they have already spent a significant amount of time researching on the Internet.
Most life science researchers spend much of their time searching for, creating and organizing data and information. The results of this survey confirm not only that scientists consume information from many different sources, but also that they do so via multiple platforms — desktop/laptop, smartphone and tablet — throughout the day.
