Lens On The Scientific Market
Key findings from our industry experts.
Key findings from our industry experts.
NAMs Shift from Policy to Practice: What Life Science R&D Suppliers Need to Know in 2026
March 11, 2026 3:51 pm
BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.

Is Outsourcing the Wave of Pharma’s Future?
In a worldwide marketplace, CRO’s are able to establish clinical trials in areas of the world that are most conducive to cost efficiencies, high patient availability and speedy enrollment. This Pharmatech article discusses the benefits—and drawbacks—of expanding farther into Eastern Europe. Contract Research Organizations (CRO’s) have gained increasing viability as pharmaceutical and biotech companies cut […]
How Pageviews Become Sales, or, “How funny is your online video?”
Did you know that 20 hours of video are uploaded to YouTube every minute?* Scientists now expect you to entertain them with catchy, high-quality videos. Life science suppliers have no option but to deploy this new media marketing channel to reach the scientific consumer. But given the high cost of video production—and risks involved in […]
Your Brand Walks into a Bar…
Remember “Norm” on Cheers? Of course! Who could forget the lovable beer guzzler who was greeted by name—by bartenders and patrons alike—every time he walked into that Boston bar? And surely you remember the neurotic waitress—oh, you know—What’s-Her-Name. Did you hear the one about the life science tool company that walked into a bar and […]
Symptoms: Fear, Unhappiness, Concern
Switching costs are impediments or expenses that customers incur when deciding to use products from a different brand rather than continuing to use the similar or identical products offered by their current brand. In the life sciences, such switching costs may include: The fear of losing the money and time already invested in optimizing a […]
Got…market research?
Sometimes, market research is not something you do, but rather, something you have. Indeed, some companies may not recognize that the information they collect and use each day may in fact be market research. Best practices market research recognizes the importance of all forms of information flowing into the company—not just macro market data, but […]
Happy Thanksgiving!
This week marks the beginning of the holiday season. We at BioInformatics hope it is a joyous one for you and your families. For a smart strategy for staying sane during the holidays, take a look at Samuel Gladding’s commentary in the Newswise Daily Wire: “Why Holidays Don’t Have to Be Happy.” Don’t let the […]
What is one key to 2010 success?
With a sigh of relief, we are watching 2009 draw to a close. The scientists’ insights in our FY2010 lab budget report, published a few weeks ago, indicate that scientists are roughly split as to how beneficial they believe the ARRA has been for the life sciences industry. Wise allocation of suppliers’ resources for the […]
Are you standing out?
In an era where people are slammed with messages, can your customers pick you out of a crowd? If you are investing in email campaigns, snail mail campaigns, advertising, catalogs and Web design, your theme must ring clear so that customers recognize—right away—when outreach has come from you. At BioInformatics, we have been tracking the […]
Looking forward to 2010?
It’s that time of year again—life science suppliers are conducting annual strategy reviews, and gearing up for a (much more) prosperous 2010. To guide your 2010 strategy, we’ve asked scientists in the lab detailed questions on how they plan to allocate next year’s funds. Our upcoming report, The Market Outlook for Research Products in FY2010, […]
More on Video Ads for Lab Products
I’ve been getting a lot of questions about whose videos were evaluated by the 1200 scientists who participated in our recent exploration of the effectivenss of video advertisements from their life science suppliers. Here’s the list: Applied Biosystems Veriti™ Thermal Cycler Helicos BioSciences HeliScope™ Single Molecule Sequencer NanoDrop (Thermo Fisher Scientific) Spectrophotometer ND1000 and Fluorospectrometer […]