In our Brand Health and Trend Analysis, Eppendorf instruments scored quite well on performance.
What do we need sales reps for, anyway? We thought that was a pretty good question. So much so, that we surveyed almost 1,000 scientists worldwide…
Labs can learn about, compare and purchase many of their products without ever talking to a live body at a supplier company at all.
importance varies when considering customer service and technical support for instruments or consumables.
Greater opportunities for customers to contact suppliers can help strengthen the customer – supplier relationship.
While both customer service and technical support are important, a greater percentage of respondents indicate that technical support is highly important in their likelihood to recommend a supplier than is customer service.
For academic respondents, value for price paid ranks second, behind performance while for industrial respondents, ease-of-use ranks second.
Improvement ranged plus or minus 5 percentage points compared to the industry average, suggesting that Life Technologies is
We found that instrument performance seems to be the number one way to please both an academic and industrial scientist. That said,
As presented here, the brand health and trends analysis for “all suppliers” takes the pulse of the leading life science instrumentation supplier brands and provides a baseline for supplier specific comparisons.
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BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.