Sales reps who combine their “offline” interpersonal skills with an “online” tech savvy approach will be the most successful in reframing scientists’ assumptions about the traditional role of a sales rep.
As life science companies continue to develop their mobile platforms, they should keep in mind that any technology they design should be part of a broader marketing strategy.
Scientists, like other consumers, are increasingly deciding what products to purchase via computer and mobile platforms. Consequently, sales reps will now close many sales by informing scientists about products that they have already spent a significant amount of time researching on the Internet.
Most life science researchers spend much of their time searching for, creating and organizing data and information. The results of this survey confirm not only that scientists consume information from many different sources, but also that they do so via multiple platforms — desktop/laptop, smartphone and tablet — throughout the day.
Our August 2012 market report, “Mobile Marketing to Life Scientists” reveals that up to 25% of life scientists are very interested in interacting with their lab suppliers through mobile marketing programs similar to the ones they benefit from in their personal lives.
If the goal is to reinforce product differentiation and brand recognition, advertising—both in print and online—is the way to go.
How market research can help the life science product manager at every stage of the product’s lifecycle.
Some innovative supplier companies are on the front end of deploying mobile marketing strategies, but most are once again asking
With the high cost of customer acquisition, the easiest way to increase profitability is to develop one’s current customer accounts.
Uncertainty, it seems, is all around us. The European debt crisis appears to deepen each day. As a consequence, recovery activity in the US may
