According to Irish writer and poet Oscar Wilde, “the only thing worse than being talked about is not being talked about.”
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By the time you have gotten halfway through this blog post, 24 hours of video will have been uploaded to YouTube. Read slow, and it’s more like 48. Not bad for a concept that
Guess who showed up in our market report on scientists’ satisfaction with life science suppliers’ customer service and technical support?
I can’t believe I ate the whole thing. Can you hear me now? Don’t leave home without it. (Alka Seltzer, Verizon and American Express respectively.) Good ads are memorable, often entertain, and are always associated with a brand. So how does a supplier make an ad “good”? Strokes of genius (and some luck) are helpful, […]
Do people always know what they want? Not necessarily. For example, think for a moment about how you might be inclined to answer the following question: Would you be willing to let a stranger read your emails and market products and services to you based on what you are writing about? Off the cuff, you’d […]
So you’ve been backed into a corner once again by social media—whether you like it or not, (or even know how), you gotta do it. Scientists are using online videos to research products. OK, so maybe this is a good thing for you. You’ve got a six-figure online marketing video budget, and you’ve signed a […]
In a worldwide marketplace, CRO’s are able to establish clinical trials in areas of the world that are most conducive to cost efficiencies, high patient availability and speedy enrollment. This Pharmatech article discusses the benefits—and drawbacks—of expanding farther into Eastern Europe. Contract Research Organizations (CRO’s) have gained increasing viability as pharmaceutical and biotech companies cut […]
Did you know that 20 hours of video are uploaded to YouTube every minute?* Scientists now expect you to entertain them with catchy, high-quality videos. Life science suppliers have no option but to deploy this new media marketing channel to reach the scientific consumer. But given the high cost of video production—and risks involved in […]
Remember “Norm” on Cheers? Of course! Who could forget the lovable beer guzzler who was greeted by name—by bartenders and patrons alike—every time he walked into that Boston bar? And surely you remember the neurotic waitress—oh, you know—What’s-Her-Name. Did you hear the one about the life science tool company that walked into a bar and […]
Switching costs are impediments or expenses that customers incur when deciding to use products from a different brand rather than continuing to use the similar or identical products offered by their current brand. In the life sciences, such switching costs may include: The fear of losing the money and time already invested in optimizing a […]
