Sometimes, market research is not something you do, but rather, something you have. Indeed, some companies may not recognize that the information they collect and use each day may in fact be market research. Best practices market research recognizes the importance of all forms of information flowing into the company—not just macro market data, but […]
This week marks the beginning of the holiday season. We at BioInformatics hope it is a joyous one for you and your families. For a smart strategy for staying sane during the holidays, take a look at Samuel Gladding’s commentary in the Newswise Daily Wire: “Why Holidays Don’t Have to Be Happy.” Don’t let the […]
With a sigh of relief, we are watching 2009 draw to a close. The scientists’ insights in our FY2010 lab budget report, published a few weeks ago, indicate that scientists are roughly split as to how beneficial they believe the ARRA has been for the life sciences industry. Wise allocation of suppliers’ resources for the […]
In an era where people are slammed with messages, can your customers pick you out of a crowd? If you are investing in email campaigns, snail mail campaigns, advertising, catalogs and Web design, your theme must ring clear so that customers recognize—right away—when outreach has come from you. At BioInformatics, we have been tracking the […]
It’s that time of year again—life science suppliers are conducting annual strategy reviews, and gearing up for a (much more) prosperous 2010. To guide your 2010 strategy, we’ve asked scientists in the lab detailed questions on how they plan to allocate next year’s funds. Our upcoming report, The Market Outlook for Research Products in FY2010, […]
I’ve been getting a lot of questions about whose videos were evaluated by the 1200 scientists who participated in our recent exploration of the effectivenss of video advertisements from their life science suppliers. Here’s the list: Applied Biosystems Veriti™ Thermal Cycler Helicos BioSciences HeliScope™ Single Molecule Sequencer NanoDrop (Thermo Fisher Scientific) Spectrophotometer ND1000 and Fluorospectrometer […]
Lots of suppliers have been making short videos of product demonstrations for years now. But Bio-Rad really took the market by storm with its PCR Song video back in January 2008. It was (to my knowledge) the first use of a professionally-produced, viral video in our market. Since then, many others have followed their path […]
Based upon a survey of 200 scientists, BioInformatics, LLC benchmarks the state of basic epigenetic research. You can download a free executive summary and detailed table of contents at uour Website. While epigenetics research can employ such commonplace molecular biological techniques as restriction enzyme digestion, primer extension and Southern blotting, it also involves more complex […]
BioInformatics, LLC – the leading market research and advisory firm serving the life science industry – announces the publication of its latest report, “The Market for Antibodies: Keys to Success for Commercial Suppliers, Vol. III.” Given the highly fragmented nature of the pre-made catalog antibodies market, this report is designed to create opportunities for differentiation […]
With hundreds of commercial suppliers of antibodies, selecting just the right antibody brings to mind the famous lock and key analogy of antibody-antigen binding—how do scientists find the perfect match? We first answered this question in 2004 and were then asked to update the answer in 2006. Now it’s time to revisit this important market […]
