Lens On The Scientific Market
Key findings from our industry experts.
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NAMs Shift from Policy to Practice: What Life Science R&D Suppliers Need to Know in 2026
March 11, 2026 3:51 pm
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BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.
Mastering the Online Conversation: Digital Marketing to Life Scientists
What does make a scientist click through, and what makes them hit delete? When are your customers most receptive to receiving emails from you?
Lab Budgets & Sources of Funding in 2014 – The Market Outlook for the US, EU & Asia
In this complex macroeconomic environment, life science suppliers are seeking guidance as to how to anticipate market trends in the United States, Europe and Asia in the coming year.
A New Normal for Life Science Research
Huge investments in physical infrastructure and human capital are being made in China, South Korea and Singapore. Japan’s international competitiveness has declined
Understanding the “new normal” economic landscape in the US, EU and Asia in the life sciences
Reduced federal funding affects not only current research budgets, but also future investments in infrastructure and training.
[INFOGRAPHIC] Life Science Brand Strength Rankings & Key Purchase Drivers
This infographic highlights a few key findings from a recent study, that shows performance as the most important attribute that drives customer satisfaction
Eppendorf instruments perform well
In our Brand Health and Trend Analysis, Eppendorf instruments scored quite well on performance.
(Scientists & Sales Reps Part II) What do we need sales reps for, anyway?
What do we need sales reps for, anyway? We thought that was a pretty good question. So much so, that we surveyed almost 1,000 scientists worldwide…
(Scientists & Sales Reps Part I) What scientists think about the sales reps they interact with, and how their expectations are changing
Labs can learn about, compare and purchase many of their products without ever talking to a live body at a supplier company at all.
Importance of Quality of Technical Support and Customer Service
importance varies when considering customer service and technical support for instruments or consumables.
Quality of Service: The more communication channels, the better
Greater opportunities for customers to contact suppliers can help strengthen the customer – supplier relationship.