Lens On The Scientific Market
Key findings from our industry experts.
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NAMs Shift from Policy to Practice: What Life Science R&D Suppliers Need to Know in 2026
March 11, 2026 3:51 pm
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BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.
Overall Experience with Customer Service and Technical Support
While both customer service and technical support are important, a greater percentage of respondents indicate that technical support is highly important in their likelihood to recommend a supplier than is customer service.
Preferred life science brand attributes
For academic respondents, value for price paid ranks second, behind performance while for industrial respondents, ease-of-use ranks second.
Life Technologies Brand Health
Improvement ranged plus or minus 5 percentage points compared to the industry average, suggesting that Life Technologies is
Key Driver Preferences: What Academic and Industrial Scientists Want
We found that instrument performance seems to be the number one way to please both an academic and industrial scientist. That said,
Brand Health in the Life Sciences
As presented here, the brand health and trends analysis for “all suppliers” takes the pulse of the leading life science instrumentation supplier brands and provides a baseline for supplier specific comparisons.
Sales reps: The Importance of Maintaining Two Presences, On-Site and Online
Sales reps who combine their “offline” interpersonal skills with an “online” tech savvy approach will be the most successful in reframing scientists’ assumptions about the traditional role of a sales rep.
Sales Reps: How Important Are Mobile Sales Platforms to Life Scientists?
As life science companies continue to develop their mobile platforms, they should keep in mind that any technology they design should be part of a broader marketing strategy.
Sales Reps: Do You Understand How Life Scientists Use the Web?
Scientists, like other consumers, are increasingly deciding what products to purchase via computer and mobile platforms. Consequently, sales reps will now close many sales by informing scientists about products that they have already spent a significant amount of time researching on the Internet.
Mobile Marketing to Life Scientists (Part 3): Mobile SEO
While marketing departments at life science suppliers will craft the mobile marketing campaign, IT and web developers must be involved in the process to ensure that planned initiatives are technically feasible.
Mobile Marketing to Life Scientists (Part 2): Reasons for Going Mobile
Most life science researchers spend much of their time searching for, creating and organizing data and information. The results of this survey confirm not only that scientists consume information from many different sources, but also that they do so via multiple platforms — desktop/laptop, smartphone and tablet — throughout the day.