Historically, microscopy was one of the first experimental techniques to be developed, with roots tracing back to the 17th century for the first compound microscopes. Despite the great age of the technology, it remains not just an important research tool, but perhaps more importantly, the potential for technological advances has not been exhausted. Fluorescence microscopy […]

The global advance of health care increasingly depends on the study of genetics and the human genome. Discovery of the underlying traits that determine genetic disorders now grant the ability to diagnose and monitor a patient’s disease, assess their health risk, and determine which remedies are best suited for prevention or treatment. These capabilities underlie […]

The following is an excerpt from the introduction of our upcoming report, 2018 Trends in Marketing to Life Scientists – Connecting, Influencing, and Sharing   Generational Marketing One of the fundamental tenets of marketing is to know one’s audience in order to fully understand their needs and communicate effectively. Generational marketing seeks to deliver a […]