Market Research Toolbox: Brand Differentiation

Companies that are positively distinguished in the market are less likely to lose customers to competitors. Reputation, service, and a variety of other factors have the potential to make a company stand out. Through custom research, BioInformatics LLC can help life science suppliers determine if they do in fact stand out or if they are simply running with the pack. We can show you which competitors potential customers perceive to be most similar and which will be seeking to acquire a supplier’s market share.

Case Study: Where do I stand in the eyes of my customers? 

A leading research organization wondered how they stacked up next to other national competitors. BioInformatics LLC employed a Brand Differentiation Analysis to ask current and potential customers to rate our client’s similarity with a number of other organizations. Results provided striking evidence to support their hypothesis about which competitors posed the greatest threat. In addition, our research brought other key competitors to light that had not previously been considered.

Results that matter

 Equipped with BioInformatics’ research and analysis, our client is undertaking an effort to capitalize on their position in the market. Brand Differentiation Analysis has provided critical information about their position in the perceptive eyes of their current and potential customer base.

A custom research study can give you an unbiased assessment of how your scientific brand is performing in the face of rapidly changing market conditions – changes wrought by new technology, evolving customer demographics, greater financial constraints and continued mergers and acquisitions in the scientific market.

To learn more about your potential brand study, please contact: Greg Thompson at 703.778.3080 x22 or [email protected]