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Sneak Peek: Innovation in Clinical Diagnostics Report

November 16, 2017

The global advance of health care increasingly depends on the study of genetics and the human genome. Discovery of the underlying traits that determine genetic disorders now grant the ability to diagnose and monitor a patient’s disease, assess their health risk, and determine which remedies are best suited for prevention or treatment. These capabilities underlie […]

News: ASHG 2017: New Single-cell, CRISPR and NGS Products Highlight Lab Technology’s Progress

November 16, 2017

The 2017 American Society for Human Genetics Conference (ASHG) was held this year October 17–21 in Orlando, Florida. The conference was attended by 7,479 conferees, a 6.4% decrease from last year (see IBO 10/31/16). Exhibitor, guest and press registrants totaled 1,549. The theme of the conference this year was “Sharing Discoveries. Shaping our Future.” The key trends […]

Market Research Toolbox: New or Existing Products: Maximize sales with Best Combination of Features

November 16, 2017

Is Quality, Price, Size, or Brand Most Important? When a scientist compares products to decide which to purchase, they most often make tradeoffs on performance, quality and price. It is by considering features and price together that scientists determine which product format will provide the key value to meet their needs. If your product package […]

News: Recent Improvements in Single-Molecule Localization Microscopy

October 20, 2017

Over the last few centuries, light microscopes have helped laboratories across the globe push the boundaries of science by revealing the fine structures of life and matter. However, as the resolution of these instruments is limited to distances on the order of half the wavelength of light (~200 nm), there has been a pressing need […]

Sneak Peek: Marketing to Life Scientists Report

October 20, 2017

The following is an excerpt from the introduction of our upcoming report, 2018 Trends in Marketing to Life Scientists – Connecting, Influencing, and Sharing Generational Marketing One of the fundamental tenets of marketing is to know one’s audience in order to fully understand their needs and communicate effectively. Generational marketing seeks to deliver a […]

Market Research Toolbox: Customer Loyalty and Net Promoter Score (NPS)

October 20, 2017

A personal recommendation from colleagues is considered the most influential source when purchasing a new product or service (source: MLS 2005) Are your customers recommending or disparaging your brand? Maintaining satisfied customers does more than just provide repeat purchases; it is also the biggest factor generating new sales and growth for your company. The […]

News: Onward and Upward: Germany’s 2017 Targets for Government Science R&D Spending

September 12, 2017

Government science R&D in Germany has been on a steady increase for the last decade, with the country making large investments in scientific and technological innovations. According to the “Education and Research Figures 2017” report released by Germany’s Federal Ministry of Education and Research (BMBF), the German government’s expenditures on science R&D is estimated to […]

Market Spotlight: Single Cell Analysis, the Convergence of Microfluidics and “Omics” Platforms

September 12, 2017

The study of cells has been instrumental in understanding biological processes. Research on genes and proteins expressed in specific types of cells has typically been performed on samples containing many cells, with analysis reflecting the data averaged across them. But over the last several years, studies have indicated differences in cells of the same type […]

Market Research Toolbox: Brand Differentiation Analysis

September 12, 2017

Be Different, Be Outstanding Companies that are positively distinguished in the market are less likely to lose customers to competitors. Reputation, service, and a variety of other factors have the potential to make a company stand out. BioInformatics offers the Brand Differentiation Analysis to help life science suppliers determine if they do stand out or […]

News: The 2017 IBO Design Awards: Instrument Giants Get Compact

August 17, 2017

Every August, IBO conducts its annual Design Awards, a competition recognizing innovative and bold industrial design of analytical instruments. While technical features and performance are the cornerstone of any instrument’s functionality, the IBO Design Awards are based on the physical appearance, aesthetics and design features of the product, which are key in influencing purchasing decisions, as well as brand […]

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BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.

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