It’s been another busy and exciting year here at BioInformatics, now part of Science and Medicine Group. Together with our sister brands, Instrument Business Outlook, IMV Medical Information, Kalorama Information and Strategic Directions International, we’ve been helping clients achieve success through our quantitative and qualitative custom research services, our market research reports and industry data files.
Advertising to Life Scientists
From a detailed survey, this report will examine the preferences, opinions, and impacts of vendor print and digital advertising on life scientists. Will provide substantial data and insights on how scientists search for information, what types of advertising appeals to them the most, and which attributes might influence them to click on sponsored content.
Digital Marketing to Life Scientists 2019
This report examines some of the most important elements of digital marketing, including Search Engine Optimization, social media, email, mobile, video, webinars, websites, and content marketing. This report includes trending data with our 2016 and 2017 reports on the same topic.
Use code “19014digest50” at checkout.
Top 10 Life Science and Healthcare Market Predictions for 2020
Science and Medicine Group publications, including Kalorama Information, Strategic Directions International (SDi), Bioinformatics, and IMV have made various projections for the new year in imaging, diagnostics, biotechnology, and life science instrument and supplies that can help marketers determine their plans next year.
Instrument Business Outlook — Annual Review and Industry Forecast Issue
IBO Analytical Instrument and Lab Product Industry Forecast and Annual Review is a comprehensive set of market data and growth forecasts for the laboratory tools industries, based on Strategic Directions International’s leading market intelligence and data gathering methods.
In the 2000s, the lab tool industry has been transformed by consolidation. Danaher and Thermo Fisher Scientific have been the major players overall, each with a track record of multi-million dollar deals. In the case of Thermo Fisher, the M&A has strengthened its status as the world’s largest laboratory instruments and consumables provider for the life science, applied and industrial markets.
Announcement: The 2020 Global Assessment Report: The Analytical and Life Science Instrument Industry is coming next month!
The “gold standard” of market research in the analytical and life science industries. This report features detailed market analysis and growth rates for more than 80 instrument technologies organized into ten technology categories. Each instrument/technique includes data and discussion of market segmentation by product, industry, function, and region. This is the one report relied upon by every major analytical instrument manufacturer.
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