Market Research Toolkit: Choice Based Conjoint

Conjoint Analysis is a powerful, statistical technique for incorporating structured customer preferences into the design, pricing, and positioning of new and/or redesigned products. It is used to measure the perceived values of specific product features, to learn how demand for a particular product or service is related to price, and to forecast what the likely acceptance of a product would be if brought to market.

Click here for an in-depth analysis on the CBC Analysis technique.