Lost customers are those that your company has somehow failed. In today’s biotechnology market, you can not afford to repeat past mistakes. Lost customers represent an important source of information regarding the performance of your products and your business practices. Even more importantly, they represent a second chance to “do it right.”
Click here for a PDF download on how to approach lost customers.
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BioInformatics, part of the Science and Medicine Group, is the leading research and advisory firm serving the life science and diagnostic industries. Our expertise includes primary quantitative and qualitative research in addition to secondary research and published reports. We own a proprietary, international community of more than 55,000 scientists and biomedical researchers to provide insights that grow businesses and move markets. Our multi-disciplinary team is comprised of industry veterans, market research experts, and survey statisticians.
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