News: Celebrating the Rockstars of the Life Science Industry
It truly was a night of celebration with all our attendees taking a moment to mingle and raise a glass to themselves and their industry colleagues.The event’s social hour was followed by the awards ceremony, where category winners and other finalists were recognized for their excellence in customer service, advertising, and other commendable achievements.
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Announcement: 2018 Maximizing Sales Rep Effectiveness for the Life Sciences
In our report we explore the role of life science supplier sales reps and identify ways that sales teams can have a positive impact on scientists’ relationships with supplier companies. We surveyed over 950 life scientists around the world to find out how they rely on their sales reps when purchasing specific instruments and consumables.
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Promo: Buy Any Report and Get Another 50% OFF
In light of the holiday festivities (and sales), BioInformatics is extending the annual Buy any report, get another of equal or lesser value for 50% off, discount!!
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Tool Kit: Identifying New Applications
Companies are often surprised by the unique and unexpected ways in which customers use their products. Identifying these new applications can present significant sales opportunities with new customers in other markets. They also help foster customer loyalty when the company responds with changes in product and packaging characteristics designed to better meet the requirements of the new applications.
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Blog: The Analytical Instrument Supplier’s Guide to Japan
In modern times, Japan has been a haven for high technology, with its companies often paving the way for new technological advancements that help shape industries. However, with a large number of factors either increasing or decreasing market growth in Japan for various analytical instruments, instrument suppliers and manufacturers must carefully identify which categories to which they wish to dedicate resources.
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