October 2018 Digest

News: Congratulations to the 22 Finalists of the Life Science Industry Awards

22 Finalists have been named in 10 different categories! BioInformatics Inc. is hosting the Life Science Industry Awards at the Hard Rock Hotel in San Diego this year.

Click here to see the finalists and explore the categories for awards.

Click here for a ticket to attend the celebration!


Announcement: 2018 Maximizing Sales Rep Effectiveness for the Life Sciences

In our report we explore the role of life science supplier sales reps and identify ways that sales teams can have a positive impact on scientists’ relationships with supplier companies. We surveyed over 950 life scientists around the world to find out how they rely on their sales reps when purchasing specific instruments and consumables. 

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Promo: Innovation in Clinical Diagnostic Instruments: PCR, NGS, Mass Spec and HPLC

There are a variety of Molecular Diagnostic (MDx) techniques used in hospitals, research labs, clinics, and commercial reference labs that are used to detect nucleic acids and proteins for diagnostic or monitoring purposes. Most require an analytical instrument, such as a PCR machine, mass spectrometer, or sequencer. This report covers the market growth with a five year forecast.

Click here to instantly download the brochure.

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Tool Kit: Good Ads. Good Brands. Good Business. Advertising Research for Life Science Companies

We’ve put together a quick overview of some of the techniques we use to help our clients make their advertising more effective and impactful.

Click here to instantly download. 


Blog: Food Testing Compliance – Small Labs Battle With Changing Times

While our analysts took a look at how life science and analytical tools were aiding and bolstering the need for improved food safety, they also considered how these trends help drive the demand for 12 different types of analytical technologies. Although the overall food testing analytical instrument market was calculated to be $7.7 billion in 2017, we predict it will grow to $10.6 billion in 2022.

Click here to learn more about how food testing compliance is impacting the industry