April 2019 Digest

News: AACR: Session Detail Advances in Liquid Biopsies, Machine Learning and Technology Transfer

This year, AACR took place in Atlanta, Georgia, at the Georgia World Congress Center from March 29 to April 3. The conference brought together 21,000 scientists and life science professionals, and 533 exhibiting companies.

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Upcoming Release: The Worldwide Market for Point-of-Care (POC) Testing

This report examines merging technological innovations in smartphones, biosensors, lab-on-a-chip and wearable devices are influencing the POC landscape. Worldwide Market for Point-of-Care (POC) Diagnostics explores the main issues and trends affecting this market, influencing its move into the future.

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Blog: Digital Marketing: Life Science Influencers, Experiential Marketing and Smart Instrumentation

Digital marketing is the art and science of promoting products and services using a variety of digital channels to target prospects at the right time through their preferred channel. Scientists access these different channels via desktops, tablets, and smartphones. This article touches on how influencer, experiential marketing, and smart instrumentation can make an impact.

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Promo: Marketing and Advertising to Life Scientists Bundle — Buy One Get One 50% OFF

There is no doubt that both print and online advertising to life scientists is effective. Digital Marketing provides yet more avenues for your audience to receive information about your brand and products. Rather than a competition between these avenues, life science supplier companies need to develop cohesive strategies that deploy all channels in a complementary fashion, thereby optimizing the methods to reach their target audience. This bundle provides in depth analysis to help you create the best balance for your company.

  Click here to download the table of contents for 2019 Marketing to Life Scientists

  Click here to download the table of contents for 2018 Best Practices for Advertising to Life    Scientists: Online and in Print

  Please contact us to purchase your Buy One Get One 50% OFF bundle

Tool Kit: Competitive Benchmarking

Benchmarking is a proven method for improving your company’s performance by identifying and implementing the industry’s best practices. By analyzing the competition’s business practices and product performance, managers can identify those areas where the competition is clearly superior, and more importantly, understand “how” and “why.”

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Trending from Instrument Business Outlook: Pittcon 2019 Press Conferences: New Product Introductions Showcase Company Capabilities

The first day of the Pittcon Conference & Expo exhibit, the US’ largest analytical instrument and lab product show, is also a day full of vendor press conferences. Many of the scientific tool industry’s largest companies take the opportunity to showcase new products and highlight company developments.

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