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Lost customers are those that your company has somehow failed. In today’s biotechnology market, you can not afford to repeat past mistakes. Lost customers represent an important source of information regarding the performance of your products and your business practices. Even more importantly, they represent a second chance to “do it right.” Click here for a […]

Strategizing your entry into a new market is important. Companies often rush their decision to enter a new market without closely examining barriers or determining the reactions of competitors. Failure to thoroughly understand the market and identify the best points of entry can result in an inefficient use of available resources   Click here for an […]

Entering a New Market As A Vehicle for Growth In the highly competitive life science industry, companies assess options before entering a new market, often by using opportunity analysis tools.  However, employing such tools without gathering unbiased market data and insights only illustrates internal stakeholders’ guesses, which may be far from reality. (“Entering New Markets: […]

A personal recommendation from colleagues is considered the most influential source when purchasing a new product or service (source: MLS 2005)   Are your customers recommending or disparaging your brand? Maintaining satisfied customers does more than just provide repeat purchases; it is also the biggest factor generating new sales and growth for your company. The […]